Maybe this report is hammering in what we all knew was true anyway, but the next generation of travelers are using the Internet in every aspect of travel. To share some quick statistics, the report shows that 71% use the Internet to find travel information, 41% take virtual tours of prospective destinations, and 38% use the internet to build their vacation itinerary online. Post-trip, one third have even posted reviews about their experience.
What does this mean for timeshare sales? Opportunity.
One - The internet lives on cost efficient targeted advertising. Be carful though, online advertising can be a jungle full of treacherous trails and mythical beasts. One can blow through a modest budget in no time or find a diamond in the rough. My suggestion is to spend a little cash on a few options and see what works the best for you. When you find something that works, don't be afraid to push for more volume.
Two - The survey also indicates that travelers will be more educated than ever before, this means prospects will respond to the value of timeshare opportunities. When talking which prospects don't shy away from concrete numbers.
Three - Good business breeds more business. This is there era where the good guys can win big and the shady scammers of the industry get what's coming to them. Playing the odds, it only takes three people to get scammed before a scathing review gets put up. Most importantly the opposite is true too, being honest, showing a prospect a good time and making a good sale can lead to positive reflections across the net. The cost of doing good business the pays off in the long-term.
Thats my two (er three) cents on this recent survey. Leave some comments about what you think.
The Wizard
Complete copies of the results of the NEXTgen Traveler(TM) survey results are available for purchase through the Publications section of www.ypartnership.com or www.phocuswright.com.
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2 comments:
Great post... we have been hesitant to jump on the internet bandwagon, but you've inspired me to get a move on!
Thanks for sharing post like this who inspire me to do many things and i also love to travel around the world so i wish to visit this soon.
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