Timeshare Internet Marketing & Tour Generation Whitecap Lead Generation - Changing the Game

I was recently contacted by a representative from Whitecap Lead Generation, (www.whitecaplg.com). All I can say is WOW!

I had a chance to speak with the founder, Justin Cutillo, who says the Whitecap system has been in development since 2006 as a response to the growth of "Do not call list" adoption. "I knew marketing timeshare tours on internet was the only solution to fill the growing gap of calling lists", said Cutillo, "The unexpected thing we found is that, if done right, internet marketing can not only fill the void, but it can cut overhead drastically by automatically collecting only quality prospects". Sounds simple but that's how Whitecap Lead Generation is changing the game. They don't produce a huge volume of leads that hardly convert to tours at a rate of 1 in 100, they provide you with short lists of people who are ready to book tours at your resort. Summarizing the company mantra, Cutillo stated, "Our goal is to give independent resorts the same high tech tools that industry leaders such as Marriott and Wyndham are using." I think they are on to something.

I tried to prod some details about exactly how the system is able to pluck the 'diamonds in the rough' from the vast internet. Cutillo didn't reveal any juicy trade secrets, but he didn't miss the chance to pitch that the process includes very granular geographic targeting. Which is not an easy task on the internet, but is a must for independent resorts that have limited marketing charters. Cutillo also implied that targeting the right demographic and psychographic was a big part of the initial collection process. Beyond marketing, the Whitecap Lead Generation team prides themselves on their constant improvements to protect their clients from an internet full of spammers and scammers. "Since we've launched the new system, not a single bit of SPAM has been passed on to our clients and if it were to we have an interface built in to notify us immediately," claims Cutillo.

Whitecap Lead Generation is also putting their money where their mouth is when it comes to their timeshare tour generation. Their payment model is on a per-lead basis, which minimizes the risk to resorts who are skeptical. My guess is that there is also a bit of sticker shock as Whitecap Leads can appear pricey when compared paying $1 or less for some internet leads. However when you consider some resorts are paying $200-$400 per booked tour, it is clear that there is immense value of, what I would coin, 'ready-to-be-booked' leads offered by Whitecap Lead Generation. When I was first contacted the representative forgot to mentioned a test program for new clients that included free leads, I didn't get more details but I'm sure they would be happy to tell you all about it, hahah.

After I spoke with Cutillo, I came to my own conclusion that the strengths in this product stem from the fact that they do everything under their own roof, (which is rare these days). Creative/rich media creation, marketing, account management and in house web development means a flawless product from tip to tail.

I'll be keeping an eye on these movers,
The Wizard